Дизайн и айдентика проекта«Shape of me» глазами AI
Проект-стартап, созданный на основе проекта «Shape of me» — сюрреалистической видеоигры про рост личности и противности этому общества.
Основная цель проекта — создать альтернативную айдентику и дизайн для оригинального проекта c помощью нейросетей.
Ролевая адвенчура с квестами и головоломками в пиксельной графике.
Скриншот: Главный герой меняет голову.
Скриншоты игрового процесса.
Скриншоты: Катсцена перехода в метро и Катсцена Финала.
«В мире, где личность зависит от формы головы, работяга низшего класса сталкивается с проблемами каждый день. Кто мог подумать, что свою фигуру можно изменить?»
Нейросеть
Для работы над данным проектом был выбран Ideogram.
Обложка оригинальная и сгенерированная нейросетью.
Ideogram: Detailed pixel art close-up, dark and somber tones, featuring a headless male figure from the chest up, facing away from the viewer but slightly turned. He wears a rumpled white dress shirt, a dark tie with a subtle reddish-brown hue, and dark trousers. His head is a single, prominent, thick black horizontal line geometric shape. His left arm hangs limply by his side, with visible bloody knuckles on his hand, the red being a stark contrast to the muted palette. Behind him is a severely shattered mirror or glass panel, fractured into numerous sharp, angular shards. Within these broken glass fragments, distorted reflections or glimpses of various geometric head shapes are visible: a geometric triangle, a geometric square, a geometric pentagon, and a geometric circle, suggesting fragmented identity or multiple perspectives. The overall color scheme is predominantly dark gray and black, with the only noticeable color accents being the reddish-brown tie and the vivid red blood.
Скриншот из игры сгенерированный нейросетью.
Ideogram: Pixel art scene, monochrome and grayscale, depicting a city street. In the foreground, a prominent part of an ornate, white architectural structure resembling a church or ancient building, with a distinct black and white checkered dome or roof pattern and tall arched windows. In front of this building, a figure in a long dark robe, resembling a priest, with a strong triangular geometric shape for a head strong, standing with hands clasped. To the left, another figure in a dark suit holding a briefcase, also with a strong triangular geometric shape for a head strong (shaped like a conical hat). In the background, tall, modern skyscrapers with numerous windows are rendered in shades of black, white, and gray, creating a stark urban backdrop. The ground is a light gray pavement.
Скриншот сгенерированный нейросетью.
Ideogram: Detailed pixel art scene, monochrome and grayscale, depicting the interior of a public restroom or washroom. In the foreground, two male figures in dark suits are engaged in a confrontation. The figure on the right, wearing a dark suit, has a geometric square shape for a head; he is captured mid-action, with his right arm raised high, clearly about to strike or in the act of striking the other figure. The figure on the left, also in a suit (possibly with a white shirt), has a thin, horizontal black line geometric shape for a head; he is hunched forward, seemingly recoiling or anticipating the blow. In the background, a long counter or vanity spans the width of the scene, featuring four distinct white washbasins or sinks, each with a faucet. Above the sinks, a large rectangular mirror reflects minimal light, showing horizontal stripes but no clear reflections of the figures. The walls behind the counter are a mid-tone gray with subtle pixel noise, and the floor is a lighter gray. A dark, vertical rectangular element, possibly a doorway or a dark cabinet, is visible on the far right. The overall atmosphere is tense and depicts a moment of conflict.
Айдентика
Лого и шрифт
Ideogram 1. A pixel art logo design in stark black and white with a single red accent, featuring the title «Shape of me?» rendered in angular, pixelated typography that conveys uncertainty and intrigue. The text is cleverly integrated into a geometric composition where sharp-edged shapes and fragmented lines subtly form the hidden silhouette of an eye, with a jagged crack running through its center highlighted in deep crimson red. The overall design uses high contrast monochromatic pixels with clean geometric forms that create an optical illusion, revealing the eye and crack only upon closer inspection. The noir aesthetic is enhanced by dramatic shadows and stark lighting effects, while the geometric pixel art style maintains a retro gaming feel with crisp, blocky edges that suggest both digital fragmentation and hope emerging through darkness. 2. Create a new serif font. The letters should include subtle elements of geometric shapes, elements of observation — the eyes, an office atmosphere — the red tie present in only a few letters. Use a color palette of black, red and creamy white. Visualize each letter of the alphabet: A, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, Z.
Мерч: Галстуки и Термо-кружка.
Recraft 1. Make a few ties from pathira black, creamy white and red with lots of eyes, with geometric shapes and questions «Who are you?» 2. Make a large thermal mug in a creamy white color with black eye and a red tie in the middle. From the bottom of the return path there is a pattern of black squares, circles and triangles, which become less saturated the closer to the top.
Постеры
Первый плакат — эмоциональный манифест проекта. Он обещает личностную, глубоко проработанную историю. Игрок видит себя в роли героя, который должен найти в себе силы противостоять безликой Толпе, что идеально продает игру как ролевое приключение о преодолении.
Мокап и постер.
Ideogram Poster Design: Cinematic Pixel Art Surrealism and Emotional Struggle (16-bit style).
Style and Palette: High-contrast Pixel Art Poster composition, dominated by a Black and White (Monochrome/Grayscale) palette. The only color accents are Vivid Red (for the tie and potentially the voice symbol) and possibly small, sharp White/Yellow pixels for the eyes of the crowd.
Scene: A dark, oppressive environment, minimalist but vast, conveying a sense of isolation against a crowd.
Central Character (The Individual): A male figure in a dark black suit and a contrasting red tie, positioned on his knees in the center of the frame, struggling to rise. His head is completely obscured/covered by his raised arm or hand, in a gesture of absolute self-defense or despair. Where his face and head should be (behind or within the outline of the covering arm/hand), there is only a chaotic mass of «static» or «interference» (pixelated visual noise/glitches), symbolizing the hidden, damaged, or suppressed individuality. Voice/Defiance: From the area of the covered head, a stylized exclamation mark symbol (!) or a visual representation of a shout/voice (rendered in white or vivid red) is directed upwards, symbolizing his desperate attempt to speak or assert his importance.
Surrounding Crowd (Society): He is entirely surrounded by a dense, dark crowd of other figures. Every figure in the crowd has a different, simple geometric shape instead of a head (e.g., triangle, square, line, circle). The crowd itself is rendered mostly as dark, imposing silhouettes. The only distinctly visible parts of the crowd are their eyes, rendered as small, sharp, contrasting white or yellow pixels, all directed downwards in collective disdain, contempt, or judgment towards the struggling man.
Text/Typography: Prominently placed at the bottom center of the poster, the uplifting but defiant inscription: «your voice is important because
Второй плакат демонстрирует базовый конфликт и механику игры: столкновение фигур-голов. Зритель сразу понимает, что это игра о насильственном противостоянии — между конформизмом и стремлением к изменению.
Постер и мокап.
Ideogram Poster Design: Cinematic Pixel Art Noir Scene (16-bit style).
Style and Palette: High-contrast Pixel Art Poster composition, utilizing a strictly Black and White (Monochrome) palette, with Vivid Red used exclusively for accent details (blood, tie color, title emphasis).
Scene: A wide-shot, indoor setting (similar to a restroom or corridor).
Characters (The Attack): 1. Attacker (Conformity): A menacing male figure in a sharp black business suit and a gray tie. His head is replaced by a solid, bold Black Geometric Square shape. He is shown in the aggressive motion of pulling/striking the other man’s head/neck area with a raised fist or open hand. 2. Victim (Change/Chaos): A figure in a slightly less sharp, dark black suit and a contrasting red tie. Instead of a head, he has a visually chaotic, fragmented 'clutter' of smaller geometric shapes (e.g., small squares, triangles, and lines) that visually burst from his neck, symbolizing the disruption of personality. He is shown recoiling or collapsing from the impact.
Background: A minimalist, sterile, and cold environment (e.g., a dark hallway or a simple, tiled room) rendered in shades of dark gray and black to emphasize the stark drama of the figures.
Atmosphere: Intense, violent, and deeply surreal, capturing the struggle between rigid conformity and personalized chaos.
Text/Typography: Prominently placed at the top center of the poster, the signature phrase: «Society is against change» in a clean, retro pixelated font. The text should be white or a striking vivid red for maximum impact.
Оба плаката работают в тандеме, обеспечивая полный охват: один показывает внутреннюю борьбу — развитие личности и победу индивидуализма, а другой — внешнюю борьбу — насильственный конфликт личности и ее окружения.
Стилизованный офис
Офисное пространство идеально подходит для стилизации по игре, поскольку оно является современным символом иерархии и корпоративного порядка, прямо отражая тему Личности против Общества. Строгие черно-белые геометрические формы и чистые линии переносят нуарную эстетику пиксельной графики в реальность, заставляя людей ощущать себя частью «системы» или «Толпы». Однако, стратегическое использование красных акцентов, символов «Голоса» и сюрреалистичных фигур служит мощным визуальным призывом к индивидуальности. Это превращает офис из места труда в интерактивную инсталляцию о борьбе за самоопределение.
Это отлично подходит для компании, которая стремится к индивидуализму: качеству, а не количеству, в сотрудниках.
Дизайн рабочей зоны.
Рабочая зона офиса Ideogram: Photorealistic Interior Photography: High-Contrast Minimalist Office Space.
Camera/Style: High-resolution professional photograph. Use a wide-angle lens for a strong sense of space. Cinematic lighting, with deep, dramatic shadows and strong highlights, reminiscent of film noir.
Palette & Materials:
- Walls: Smooth, matte Pure White and sections of deep Matte Black architectural walls.
- Floor: Polished light gray or Creamy Off-White concrete flooring, reflecting ambient light.
- Accent: Sparse, deliberate use of Vivid Red elements (in lighting or small objects).
Key Elements in Focus: 1. The «Conformity» Wall: A large, floor-to-ceiling Matte Black accent wall visible in the main frame. It features a subtle, repetitive pattern of White or Light Gray lines and geometric shapes (Triangles, Squares, Lines) etched or painted onto the surface, creating the texture of a monolithic, judging Crowd. 2. The Eyes: Within this black crowd pattern, integrate small, intense Vivid Red LED lights or spots that function as the «Eyes,» all subtly angled towards the center of the room. 3. The Individual/Voice Accent: In the foreground or centered within the view, place a piece of minimalist office furniture (e.g., a black table or a white lounge chair). Above this spot, install a crisp Red Neon Sign shaped like a simple Exclamation Mark (!) or a clean geometric shape (like a perfect Red Circle), serving as the symbolic «Voice» or «Personality.» 4. Lighting (Hierarchy/Hope): The main illumination comes from long, recessed linear LED lights in the ceiling (White light), casting sharp shadows (symbolizing hierarchy). Use strategic vertical strips of warm Creamy White light near the black walls to create a sense of 'hope' or breakthrough.
Furniture: Minimalist, high-end office furniture. Black desks with clear glass or white tops, emphasizing clean lines and geometry. No clutter.
Atmosphere: Clean, cold, highly architectural, and intellectually stimulating. The overall effect should be a beautiful, modern office that feels slightly unsettling and stylized, reflecting the game’s theme of personality vs. societal structure.
Final Instruction: Focus on realistic textures for the concrete, matte paint, and reflections in any glass surfaces.
Дизайн зоны отдыха и кухни офиса *Ideogram: * Photorealistic Interior Photography: Minimalist and High-Contrast Office Breakroom/Kitchenette. Camera/Style: High-resolution professional photograph. Use a medium-wide angle to capture both the functional kitchen area and a nearby seating zone. Soft, diffused lighting for a break area, but with dramatic, sharp shadows cast by objects, maintaining the noir mood. Palette & Materials: Dominant Surfaces: Smooth, clean Creamy Off-White cabinets and walls, contrasted by Matte Black countertops and fixtures. Accent: Sparse, striking use of Vivid Red elements. Key Elements in Focus: 1. The «Observation» Wall (Kitchen Backsplash): The backsplash area above the countertop is finished in a Matte Black ceramic or glass tile. Embedded within this black surface is a sparse, irregular pattern of small, white or red geometric dots (pixels), symbolizing the constant, quiet observation or the pressure of the «Eyes.» 2. The Countertop (Hierarchy): A sleek, long Matte Black kitchen countertop. On it, place a single Vivid Red object, such as a kettle or a small geometric sculpture (Triangle or Circle), starkly contrasting with the black surface (the suppressed personality on the rigid structure). 3. The Seating Area (Hope/Surrealism): A small seating area features a White or Creamy Off-White lounge chair. Above this chair, the wall is painted Pure White. Hanging centrally on this white wall is a minimalist Red metal frame that is either empty or holds a single, clean geometric shape (like a perfect Red Line or Square), representing the 'self' that is defined only by its boundary. 4. The «Voice» Text: On a long, horizontal panel (e.g., above the window or kitchen cabinets), a subtle white or light gray text inscription is clearly visible in a clean, sans-serif font: «your voice is important because it’s yours.» 5. Lighting: Recessed lighting and, crucially, a source of bright, warm light coming from a window (Creamy Off-White tone), creating a small patch of «Hope» on the floor or wall that contrasts with the black furniture shadows. Furniture/Fixtures: Modern, handle-less cabinets. A black, minimalist sink and faucet. Small, geometric salt and pepper shakers. Atmosphere: Functional yet deeply stylized; a moment of stark, clean reprieve where the themes of surveillance and individuality permeat the space.
Дизайн входа в офисное здание Recraft: Make a large thermal creamy white color with black eyes and a red tie in the middle. From the bottom of the return path there is a pattern of black squares, circles and triangles, which become less saturated the closer to the top.
Инструменты
