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welcome! my name is elena

about me

i specialize in visual identity, typography and illustrations

my approach: i believe thoughtful design starts with understanding. i dive deep into each project’s context and conduct research to uncover meaningful insights. i enjoy exploring unconventional approaches and experimenting with visual forms and typography to create purposeful design solutions

my value: i look beyond aesthetics to find what makes each project unique. my goal is to translate its character, values, and ideas into a visual language that feels authentic and memorable

tools: figma, adobe illustrator, photoshop, indesign, procreate

museum of lost villages

student project

brief: refresh the visual identity of the museum of lost villages while preserving its distinctive character and incorporating yellow as a key color

concept:
the identity is inspired by italmas, a local flower and symbol of Udmurtia. its shape was simplified into geometric forms to create the museum’s branding

result: refreshed visual identity that preserves the museum’s unique character while introducing a modern, recognizable design system rooted in local cultural heritage

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dafes typography festival

student project

brief: develop a typography-driven visual identity that reinterprets Russia’s typographic heritage and represents the country on an international stage

concept:
the concept explores the space between letters. letterforms connect, overlap, and merge into new shapes and meanings, creating a dynamic visual rhythm

result: flexible visual system built around the interaction of letterforms, creating a recognizable graphic identity that adapts across different formats and media

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calendar of japanese talismans

student project

brief: design a calendar based on a theme of your choice

concept:
the calendar is inspired by japanese talismans associated with luck and prosperity. each month features a different talisman represented through kanji characters, drawing on the tradition of sacred inscriptions found on ofuda paper amulets

result: an illustrated calendar that bridges japanese cultural traditions and contemporary typographic design, offering a modern interpretation of traditional symbols

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burnt font

student project

brief: develop an experimental typeface

concept:
burnt is an experimental typeface created by burning paper. rather than being drawn or printed, each character emerges through heat and the destruction of material, making every form unique

result: an experimental typeface that transforms destruction into a visual language, designed for exhibitions, performances, and creative projects exploring themes of disappearance and impermanence

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indentur font

student project

brief: design an original typeface following established principles and rules of typography

concept:
inspired by the written and legal culture of early printed documents, indentur takes its name from contracts with serrated edges used to verify authenticity. this idea is reflected in the shape of the serifs and the structure of the letterforms

result: a functional serif typeface designed for extended reading, combining historical references with contemporary readability. suitable for books, legal documents, archival materials, and research publications

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