Бренд соджу «Joyso» глазами AI
Представленная работа является попыткой взглянуть на мой предыдущий проект 2 курса 1 модуля, посвященный корейскому алкоголю — соджу, под другим углом, с помощью нейросетей. Также это отличный способ, чтобы принять во внимание некоторые нестандартные решения, которые могли бы стать успешными.
Ребрендинг глазами ИИ
Мною были использованы такие нейросети, как Recraft, Ideogram , Leonardo Ai, What Font Is .
В этом проекте у меня была цель сохранить метафору силуэтов людей со взрывом вместо головы, как символ влияния алкоголя на поведение человека. ИИ создала новые варианты интерпретации такой концепции, сделав ее ярче и динамичнее.
Логотип
/imagine prompt: create a type logo for the soju brand called Joyso with symbol of star like a boom from alcohol. также был использован референс стиля, указывающий на общее настроение бренда и его цвета.
Шрифтовое решение
С помощью сайта What Font Is был распознан шрифт в логотипе — Modica Ultra
/imagine prompt: create mockup of printed materials (paper, envelope, business cards) for company which produce soju named joyso The colors are bright yellow rgb color and purple rgb in contrast. Mockups should depict vector siluets of people with star-shaped heads in unusual dance poses.
Рекламные носители
/imagine prompt: a vibrant and eye-catching street advertisement for a modern soju product, featuring a bright red and green color palette. The poster showcases a series of monochrome vector silhouettes of people in various poses, each with a glowing star-like object emerging from their heads. The silhouettes are placed tightly and evenly across the poster, creating a dynamic and energetic composition. The background of the advertisement is a bustling modern city, with tall buildings and urban elements. The overall effect is bold, attention-grabbing, and perfectly captures the essence of a lively nightlife scene.
/imagine prompt: An eye-catching, modern advertisement for JOYSO Soju, featuring a vibrant color palette of bright yellow and purple. The poster is filled with monochrome vector silhouettes of people in energetic poses, each having a gleaming star-like object emerging from their heads, symbolizing joy and excitement. The dynamic composition of the silhouettes creates a lively atmosphere. The background showcases a bustling modern city with tall buildings and urban elements, reflecting the exhilarating nightlife scene. The advertisement is both bold and attention-grabbing, perfectly representing the spirit of JOYSO Soju.
Дополнительные носители
/imagine prompt: A set of vibrant and eye-catching laptop stickers designed for the Joyso soju company. The stickers feature contrasting and bright RGB colors: red and green, orange and blue, purple and yellow. Each sticker showcases a whimsical silhouette of a person striking a unique pose, with their head replaced by a shining star. The playful designs are sure to create a fun and lively atmosphere on any laptop.
/imagine prompt: A striking fashion-forward photograph featuring a model in an oversized sweatshirt from the 'Joyso' brand, known for producing Korean vodka soju. The model is captured in a dynamic dancing pose, highlighting the distinctive logo and design elements, which include vibrant colors, silhouettes, and stars in place of the head. The background showcases a bustling urban cityscape, but the well-balanced lighting ensures that the attention remains on the hoodie. The overall vibe of the image is streetwear-inspired and rebellious, reflecting the brand’s edgy aesthetics.
/magic prompt: A vibrant and eye-catching design featuring a collection of glass bottles of Joyso Soju Vodka. Each bottle showcases a unique flavor with its own distinct label and design. The bottles are adorned with bright and contrasting RGB colors that create a visually stunning effect. The silhouettes of people are seen in unconventional dance poses, with stars replacing their heads, adding a whimsical touch to the overall design. The background is a dynamic mix of colors and shapes, creating an energetic and festive atmosphere.
Варианты упаковки продукта
/imagine prompt: A vibrant and eye-catching design featuring a collection of glass bottles of Joyso Soju Vodka. Each bottle showcases a unique flavor with its own distinct label and design. The bottles are adorned with bright and contrasting RGB colors that create a visually stunning effect. The silhouettes of people are seen in unconventional dance poses, with stars replacing their heads, adding a whimsical touch to the overall design. The background is a dynamic mix of colors and shapes, creating an energetic and festive atmosphere.
/imagine prompt: A vibrant and eye-catching design featuring a collection of cans of Joyso Soju alcohol. Each bottle showcases a unique flavor with its own distinct label and design. The bottles are adorned with bright and contrasting RGB colors that create a visually stunning effect. The silhouettes of people are seen in unconventional dance poses, with stars replacing their heads, adding a whimsical touch to the overall design. The background is a dynamic mix of colors and shapes, creating an energetic and festive atmosphere.
Пространство
/imagine prompt: A vibrant photo of a Korean storefront bathed in warm sunlight, showcasing the JOYSO logo prominently. The store features large glass windows, displaying an array of colorful and beautifully designed soju bottles. The interior is illuminated with modern lighting, giving a sense of sophistication. The outside street is bustling with people, emphasizing the store’s popularity. The overall atmosphere is lively and inviting, reflecting the joy and excitement of sharing a good drink with friends.
/imagine prompt: A vibrant and inviting photo of a Korean liquor store illuminated by warm sunlight. The JOYS logo stands prominently on the storefront. Inside, an array of brightly colored and exquisitely designed soju bottles adorn the shelves. Modern lighting fixtures create an elegant ambiance, enhancing the sophistication of the space. The atmosphere is lively and welcoming, evoking the joy and exuberance of sharing drinks with friends. Comfortable seating is provided at tables throughout the room, encouraging patrons to engage in convivial conversations while enjoying their soju.
