Renetica’s General Identifier
Renetica — laboratory based on IFTI Living System Centre and research and development of drugs in genetic engineering areas. The main challenge is to create a new brand of — become a big pharmaceutical company and a major drug producer, to find a unique face and name.
For DNA was used as the basis for metaphors to create an identics. The double spiral used by each viewer was transformed into the sequence of the nitrogen base: adenin, thymina, cytosine and guanina. The main medium has become a generic tool that allows you to fine-tune your graphics.
This tool allows for the generation of a rich and diverse layer of graphics.
Naiming ' quo; Renetica& racuo; connects in you connect the English adjector ' laquo; re-» and the Russian word « genetics» which symbolizes a rethinking of the classical approach to science. In the writing by Yikes this numming has clear references to the Russian original word.
The brand now consists of two units: ' quo; consult& raquao; which is responsible for development and research in areas of genomic engineering; and & laquao; scholo& raquao; which is responsible for adult education projects and children, and also for student training at IFTI base. The names are so also written by youth to add uniformity and proximity to lab block.
Icons have neutral plastic for better recognition and counting. However, they still have a reference to the basic graph in a view of rounded angles and a floating rolling friend in a friend of lines.
Merch echoes the idea of gene sequences. The main and the distinguishing feature of the code is — the location of the code letters on the long elements. Pure modeling, color coding, and materials also highlight brand medicine.
The unit <laquo; school& racuo; has its own graph, which is consensible to the main unit <laquo; consult& racuo;. It has a twist in a species of gene chains running through bioreactors tubes, which symbolizes student work in a workshop on creation and finding new drugs.
Like in the incident with the other unit, the photosteel for educational projects was created with the use of Midjourney neuronet. It’s a good way to quickly generate content, especially in the conditions of a young brand.
The differences are also expressed in the in typographical set. The moves in the headlines and the medium rejuvenate the style, give it a younger and active Wibe.
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Merch so also adopts the idea of basic graphics, but can work not only nuancedly — in a view of elements on clothing or decorations — but and more actively.
Thanks:
Thank you so much to everyone involved in the the creation of this project for the inestimable contribution to both strategic and in cross section.
Individual thanks to Eugenia Kashirin and Swan Tane)
