Design is a way of thinking for me.
I feel the design as a process of research, experimentation and visual storytelling. Working across graphic design, branding, editorial, 3D, and videos, I explore how ideas can take shape through different media.
My practice is not only about creating a design, but also about thinking carefully about how to bring each project to life in the best possible way. I explore different approaches and look at each project from different angles to bring out its full potential, rather than showing it from just one perspective.
1. Sportsphere
I created a brand identity for a sports museum. The main goal was to attract a wider audience and make people more interested in sports through creative and unusual visual design.
The main idea was to transform a simple circle into different unusual shapes and forms.This idea represents how sports can change people. As people try new activities, develop their skills, and discover their interests, they also change and grow. The changing shapes became a way to show this process visually.
I developed the visual identity around the changing shapes, using them as the main graphic element of the brand. This approach helped create a flexible visual system that feels dynamic, expressive, and different from traditional sports imagery.
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The project explores an unusual way to present sports through visual identity. Instead of working with familiar images such as simple photos of athletes, it uses abstract shapes to create curiosity and attract attention.The goal was to make sports feel more interesting and accessible to a wider audience, encouraging people to see it from a new perspective.
2. THE FORM
I created a magazine of 120 pages within a short time (2 months). I chose sports as the main topic and was responsible for creating the structure, writing the texts, and selecting (and making) the images.
I wanted to show sports from a different perspective. Instead of focusing only on fitness and appearance, I explored the connection between sports and mental well-being.The magazine includes mood-tracking pages, psychological tests and list of motivational films. These elements encourage readers to understand themselves better and discover what sport means to them.The idea was to show that sport is not only about training your body, but also about understanding your mind.
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The result was a completed 120+ pages sports magazine that presents sport as something more interesting and full than only physical exercises. By combining editorial design with self-reflection and mental well-being, my magazine offers readers a personal way to connect with sports.It encourages readers to understand themselves better and find their own reasons to stay active.
3. YOURSPACE
I made a brand identity for a space that provides psychological support. I wanted to explore how visual design could make people feel more comfortable and encourage them to ask help without fear or embarrassment.I developed three different concepts, each offering an unique way to communicate the idea of emotional support.
The first concept combines handwritten and typewritten fonts to show a person’s journey towards calmness and confidence. The contrast between the two styles represents a change in emotional state.
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The second concept is based on the idea of inner conflict.
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