Black Sea Gastronomous Open Wine Festival
The branding of the Open Wine Festival is designed to create a unique image of Black Sea hospitality and high-quality gastronomy. The project aims to create a bright visual style that will attract a target audience — gurumens and wine pricers between the ages of 25 and 50. The variety of southern cuisine is represented by illustrations, and the reference to the location — the hot black seashore — is made through colours. Naiming Open Wine is not just a call to open the bottle, but a broader concept that reflects the discovery of new tastes, impressions.
Advertisements use communication: «open the winework», «open the dawn», «open the festival», «open the rest», «open the sea», «open the vineyard», which emphasizes the unique nature of the festival and its values. The results of the project will be to increase the recognition of the festival and to create a positive image of a cultural event conducive to the development of a gastronomic culture in Russia.
