
The signature style of the Durasov House was created by Yury Kutkov, Head of the Visual Communications Department of the Public Relations Directorate of the National Research University Higher School of Economics. Laconic and recognizable graphic symbols, which emphasize the outlines of the facade of the historic building on Pokrovsky Boulevard, are used in the design of the internet portal of the Durasov House and souvenir merchandise (stickers, bookmarks, notebooks, etc.).