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«Transit Zone» Branding Exhibition «Hand in Hand»

Longread translated automatically
The project is taking part in the competition
Finalist of the competition

«Transit Zone”—a public space within the bus stop building in Zelenogorsk, where workshops, exhibitions, and labs take place.

The content is adapted to the specified space and format constraints, reflecting the site-specific nature of the project.

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Random pedestrians from Google Maps are integrated into the visual system as silhouetted outlines, creating a sense of presence and symbolically including the viewer within the project’s space.

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The connect-aware scale effect is used to generate a photographic style, as well as to deform typography and graphics within a unified visual logic.

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exhibition

«Leg Over Leg» is a project that examines the act of walking as a small journey. Because we love to stroll and goof around, we gathered random images, situations, and coincidences noticed along the way to create a series of posters, postcards, and objects.

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«Transit Zone» Branding Exhibition «Hand in Hand»
Пример айдентики общественного пространства и выставки: визуальная система культурной площадки «Транзитная зона» в Зеленогорске и оформления выставки «Нога на ногу». В проекте выполнены разработка фирменного стиля, дизайн плакатов, полиграфии (открытки, буклеты), мерча (браслеты, сувенирные фигурки), наружной рекламы (ситилайты, билборды), оформления выставочного пространства и оформления соцсетей. Автор — Дана Ашхотова, куратор — Ярослав Субботин.
Project description created with AI
Project created at 25.05.2026
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