Визуальное исследование, посвящённое роли дизайна, медиа и сторителлинга в формировании образа стран и территорий в глобальном культурном и туристическом пространстве. Работа рассматривает, как визуальная идентичность, медийные нарративы и исторические репрезентации влияют на восприятие направлений, формируют их туристическую привлекательность и участвуют в процессе территориального брендинга.
Источники изображений:
01 — FutureBrand — Sistema de Marca País Perú, 2011 02 — FutureBrand — Peru Country Branding System, 2011 03 — PROMPERÚ — Tourism Campaign Photography 04 — Ninno JackJr. — Rhino Camp Refugee Settlement, Arua, Uganda, 2019 05 — Syndicat d’Initiative & de Tourisme — Casablanca «Porte du Maroc» Poster, c.1930–1940 06 — British Tourist Authority / South Africa House — South Africa Tourism Poster, c.1930–1950 07 — British Colonial Tourism Advertising — Sudan Tourism Poster, c.1930–1940 08 — Sudan Tourist Board — «Visit the Sudan», c.1950–1960 09 — South Africa House, London — «Safari Serengeti — Guided Tours», c.1930–1940 10 — Union-Castle Line — «You Would Love South Africa», c.1930–1940 11 — Government of the Union of South Africa — «Discover South Africa», c.1950s 12 — Sudan Tourist Board — «Khartoum the Perfect Winter Resort», c.1930s 13 — Air Afrique — «Madagascar — à 6 jours ½ de Paris», c.1930s 14 — Union-Castle Line — «South & East Africa», c.1930s 15 — Ministry of Tourism of the Central African Republic — «République Centrafricaine», c.1960s 16 — Office du Tourisme du Maroc — «Maroc — l’Afrique du Nord», c.1930–1940 17 — Royal Mail Steam Packet Company — «Mediterranean Autumn Cruises», c.1930s 18 — Gouvernement Général de l’Algérie — «Algérie — Hivernage Tourisme», c.1930s 19 — ENIT (Italian National Tourist Board) — «Tripoli — Libia», c.1930s 20 — Fédération des Syndicats d’Initiative et de Tourisme du Maroc — «Le Maroc — Le Grand Atlas», c.1930s
21 — Egyptian Tourist Board — «Egypt», c.1930–1940 22 — Malawi Tourism Promotion — «Malawi», c.1960–1970 23 — Office Marocain du Tourisme — «Marokko», c.1950s 24 — Royal Mail Steam Packet Company — «Royal Mail — West Indies», 1931 25 — General Transatlantic Ltd — «Motor Tours: Algeria — Tunisia — Morocco», c.1920–1930 26 — Imperial Airways — «Africa by Imperial Airways», c.1930s 27 — Agência Geral do Ultramar — «Angola — Moçambique: Exotic Africa», c.1950s 28 — Office du Tourisme du Mali — Mali Tourism Posters, c.1960s 29 — Compagnie de Navigation Paquet — «Allez au Sénégal», c.1940–1950 30 — SABENA — Belgian Congo & South Africa Aviation Poster, c.1950s 31 — European Tourism Advertising — Egypt Tourism Posters, c.1930–1940 32 — Egyptian State Railways — «Egypt Welcomes You», c.1930–1940 33 — Egyptian State Railways — «The Land of Perpetual Sunshine», c.1930s 34 — Trans World Airlines (TWA) — «Morocco», c.1960s 35 — Office National Marocain du Tourisme — «Marokko», c.1960s 36 — South African Tourist Corporation — «South Africa», c.1960–1970 37 — Ghana Tourist Corporation — «This is Ghana — Land of Unlimited Treasures», c.1960s 38 — Lufthansa — «Africa», c.1960s 39 — Swiss National Tourist Office — «Luzern — Switzerland», c.1960s 40 — James McFarlane — «Inside», c.1970s 41 — South African Tourist Corporation — «Cool Healthy Holidays», c.1950–1960 42 — Pan American World Airways — «Hong Kong», c.1960s 43 — Zimbabwe Tourism Authority — «Zimbabwe — Africa’s Paradise», c.1970–1980 44 — South African Tourist Corporation — «Cool Healthy Holidays», c.1950–1960 45 — Rhodesia Tourism Board — «Wankie National Park», c.1960s
46 — Office National Marocain du Tourisme — «Marokko», c.1960s 47 — Office National Marocain du Tourisme — «Marokko», c.1960–1970 48 — UTA (Union de Transports Aériens) — «Afrique», c.1950–1960 49 — Viviane Moos / Corbis via Getty Images — «I Love NY» after September 11 50 — New York State Department of Economic Development (NYSDED) — «I Love New York» Campaign 51 — Ministry of Tourism, Government of India — «Incredible India» 52 — Government of Canada — «Canada. Naturally.» 53 — Graphéine — Paris City Brand Identity, 2019 54 — Point of Reference Studio — Madrid Tourism Rebrand, 2018 55 — New York State Economic Development Department — «WE Love NYC», 2023 56 — Rwanda Development Board — Visit Rwanda / Arsenal Partnership 57 — Behance — Helsinki City Brand Identity Project 58 — Mexico Tourism Board — «México. Beyond Your Expectations» 59 — Afghanistan Landscape Photography — c.2010–2020 60 — Wakil Kohsar / AFP / Agence France-Presse — Bamiyan, Afghanistan, 2023 61 — Rwanda Development Board — Gorilla Trekking Campaign 62 — Lebanon Tourism Photography — Cultural Heritage & Urban Life 63 — East Africa Photography — Maasai Imagery (Kenya/Tanzania) 64 — Henrik Hansen / Unsplash — «Masai people in Masai Mara, Kenya», 2021 65 — Sergey Pesterev / Unsplash — «Tamanougalt Oasis», Morocco 66 — Emirates — «On Top of the World», Burj Khalifa Campaign, 2021 67 — Iraq Tourism Photography — Ziggurat of Ur, c.2010–2020 68 — ONMT (Office National Marocain du Tourisme) — «Morocco, Kingdom of Light», 2022 69 — Fédération des Syndicats d’Initiative et de Tourisme du Maroc — «Le Grand Atlas», c.1930s 70 — ONMT — «Morocco, Kingdom of Light» Sahara Campaign, 2022 71 — FIFA World Cup Qatar 2022 Photography — Sofyan Boufal with his mother, December 2022
