WOODS WORKS. Ребрендинг с помощью искусственного интеллекта

WOODS WORKS — Компания, которая специализируется на производстве и продаже разного снаряжения для экстремальных видов спорта.

Ссылка на оригинал — https://portfolio.hse.ru/Project/257443#

Промпт лого:

Create a minimalist logo with a skull and two crossed axes behind it. Add «WOODS WORKS» text under the skull The background should be dark or black with three yellow stripes behind the skull. Also background should be gray camouflage behind the skull, text and stripes.

Промпт для одежды и бутылок:

Generate professional product photograhy of sport clothes in dark grey colors with yellow skull and crossed axes logo behind and three yellow stripes. The composition should feel energetic and aspirational. Make only three different variations of this with total different forms and styles on one image

Generate professional product photograhy of drinking bottles in dark grey colors with yellow skull and crossed axes logo behind and three yellow stripes. The composition should feel energetic and aspirational. Make only three different variations of this with total different forms and styles on one image

Промпт для инструментов:

Generate professional product photograhy of dark metal long modern sport axe with yellow handle and black «WOODS WORKS» text on it on white background. Style: Sharp focus, studio lighting with soft shadows, high detail, 8K resolution, commercial product shot. The composition should feel energetic and aspirational. Make only three different variations of this with total different forms and styles on one image

Generate professional product photograhy of dark metal long modern sport «ice» axe with yellow handle and black «WOODS WORKS» text on it on white background. Style: Sharp focus, studio lighting with soft shadows, high detail, 8K resolution, commercial product shot. The composition should feel energetic and aspirational. Make three different variations of this with total different forms and styles on one image

Generate professional product photograhy of black metal blowtorch with yellow gas cylinder and black «WOODS WORKS» text on it on white background. Style: Sharp focus, studio lighting with soft shadows, high detail, 8K resolution, commercial product shot. The composition should feel energetic and aspirational. Make three different variations of this with different forms and styles on one image

Промпт для пространства:

The interior of a professional forest equipment store named 'WOODS WORKS'. The style is a moody, industrial forge with dark gray concrete walls and black metal shelving. A vibrant yellow safety color is used for accents. A skull with crossed axes logo is prominently displayed on the wall and etched onto all the products: axes, blowtorches, and ice axes. Dramatic, focused lighting highlights the high-quality tools. Photorealistic, wide-angle shot.

«A wide-angle, photorealistic view of the 'WOODS WORKS' equipment store, designed like a tactical operations center for the wilderness. The space features a central, monolithic display table made from a slab of blackened steel, illuminated by cold, blue-white LED strips from within. Dark gray, textured concrete forms the walls and floor.

Lining the walls are heavy-duty, black metal grid panels from which the product line is hung with military precision: gleaming axes, robust blowtorches, and technical ice axes. Every single tool bears a laser-etched skull with crossed axes emblem. Vibrant yellow is used for bold product category signage, warning labels, and the glowing company logo projected on the main wall.

The lighting is dramatic and low, creating deep shadows and highlighting the lethal beauty of the tools, evoking a sense of readiness and supreme professionalism.»

Промпты для постеров:

A promotional poster for «WOODS WORKS». A single, polished forestry modern long sport axe with yellow handle and dark metal is mounted on a dark gray textured wall. The axe head prominently features an etched skull and crossed axes logo. A dramatic light from the side casts a long shadow. The company name is in a bold, yellow font at the bottom. Style is minimalist and powerful.

A moody poster for «WOODS WORKS» store. The view is from inside a dark, gritty workshop looking out into a misty, dense forest. A black AXE with a yellow skull logo hangs on a hook in the foreground. The tools on the wall are silhouetted but the glowing yellow logo is visible. Evocative and atmospheric.

Для генерации изображений использовались следующие инструменты:

1. https://www.adobe.com/products/firefly.html
2. https://chatgpt.com/

Для доработки промта использовалась нейросеть https://www.deepseek.com/.

Процесс производства изображений:

1. Создание логотипа с помощью вышеуказанных нейросетей, определение ключевых цветов бренда.
2. Написание промтов для будущих генераций на основе существующих цветов и настроения оригинального проекта.
3. Генерация изображений с помощью инструментов выше.