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Esports events with a clear vision and a consistent visual identity.I organise tournaments and develop their visual presentation, connecting competition, broadcast and the experience on site.My approach starts with understanding the audience, the brand and the event’s purpose. I work across visual identity, promotional materials, broadcast graphics and physical applications, keeping the design consistent throughout the event.Alongside design, I coordinate teams, partners and production. This experience helps me create visuals with their real use in mind — on a live broadcast, across a venue or in communication with players and spectators.Focus: Esports Production, Event Design, Visual Identity, Broadcast Graphics, Brand Partnerships

LDPR Cyberfest 2025

The brief was to organise an esports tournament. Together with the team, we developed the event concept and programme from scratch, working within the commissioning organisation’s political context.

We expanded the competition into a festival with gaming areas, giveaways and partner activities, creating an experience for both players and visitors.

Lead organiser · Event concept, visual coordination and on-site production 1,550+ players 600+ on-site spectators LAN final · 21 June 2025

An open brief became a fully produced event combining competition, entertainment and partner contributions. My role was to coordinate these elements and carry the concept through to its delivery on site.

The live final

Festival partners: Cover Me, ANO Unique World, Drive, BRANDBURG, 1shot, PARK FOODHALL and ANO AKI.

ImpactAn initial request for a tournament became a festival combining competitive matches, visitor activities and partner contributions. I coordinated the event’s development and delivery on site.

HSE Major CS2

During planning, we saw an opportunity to make Major a meeting point for the wider HSE community. We developed a festival format and brought teams from Perm and Saint Petersburg to Moscow.

Alongside visual design, I worked directly with every team, supporting participants and helping resolve questions with organisers and referees.

Lead organiser & visual designer 64 student teams · 320 players across HSE campuses 300+ on-site spectators LAN final · 9 November 2024

One identity across formats

Typography, colour and composition connect the tournament’s promotional materials, broadcast graphics and physical applications.

Impact Major brought students from different HSE campuses together in Moscow. The event created an opportunity to compete, meet in person and build connections beyond their home campuses.

realme × CyberHSE

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An inter-university Mobile Legends: Bang Bang tournament with realme. The aim was to make the partnership a meaningful part of the experience for players and spectators.

Lead organiser · Brand partnership & student esports 32 university teams · 160 players 120+ on-site spectators LAN final · 24 October 2026

Partner products became part of the event’s visual language. Dimensional objects, expressive typography and bright accents connected promotional posts, prize announcements and broadcast materials.

Prizes, giveaways and audience activities extended the partnership beyond visual branding.

Impact Integrated realme into the university tournament as a natural part of the student esports experience: the brand supported the community through thoughtful prizes and on-site activities that engaged both participants and spectators without feeling like direct advertising.

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LAN-Finals

REU Cup 2026

Develop a broadcast identity based on REU Esports branding, balancing a distinctive tournament character with clear match information.

Broadcast visual designer 64 REU student teams

Asya Fedotova · PRODUCER & DESIGNER
Проект создан 29.10.2026
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