RU
EN
Исходный размер 1086x1448

Allez

Проект принимает участие в конкурсе
big
Исходный размер 1290x886

CONCEPT

Ella, better known by her nickname @Cinderella, is influencer.
After losing her beloved pair of glass slippers, she decides to open a store selling women’s oversized or «no size» shoe. In this store, girls will be able to buy any pair of shoes, and they will definitely fit.
With Ella’s shoes, you won’t need a charming prince!

KV 1

Generated with ChatGPT (OpenAI)

big
Исходный размер 1312x1199

KV 2 and KV 3

Generated with ChatGPT (OpenAI)

KV 4 and KV 5

Generated with ChatGPT (OpenAI)

PROMPTS:
1)Conceptual maximalist fashion campaign for innovative size-free footwear brand allez shoes, three young adult women dressed as rebellious modern Marie Antoinette courtiers crowded together on a tiny ornate gilded rococo sofa, only partial bodies and legs visible, extravagant silk mini skirts, lace ruffles, corset details, legs intertwined in a playful sculptural composition, different leg proportions and foot sizes, one wearing violet lace tights, another neon green sheer tights, the third saturated coral pink tights, all three wearing exactly the same contemporary cherry red allez shoe design, shoes clearly visible and anatomically accurate, luxurious clashing floral upholstery, antique French palace interior, camp fashion editorial, exaggerated awkward poses, direct harsh camera flash, vibrant jewel tones, unconventional close crop, tactile analog photography, 4:5 vertical, add my logo and my mock up
2) Avant-garde luxury footwear campaign for fictional brand allez shoes, rebellious modern Marie Antoinette lounging upside down in an oversized antique rococo armchair upholstered in mismatched floral velvet, leopard print and tapestry, legs dramatically raised over the backrest, wearing electric violet lace tights, an extravagant lime green brocade corset and short puffed silk skirt, contemporary sculptural shoes clearly visible as the main hero product, messy decadent French royal dressing room, clashing patterns, ornate gilded furniture, playful provocative fashion attitude, unconventional diagonal framing, direct on-camera flash photography, saturated jewel tones, tactile textures, editorial fashion photography, realistic skin texture, intentional visual chaos, 4:5 vertical composition, add my logo and mock up

3)Bold surreal luxury footwear campaign for allez shoes, overhead close-up editorial composition on a flat lavender studio floor, scattered extravagant 18th-century French rococo shoes in turquoise, lemon yellow, bubblegum pink and orange satin, ornate buckles, pearls and decorative bows, two intertwined female legs wearing translucent bright emerald green tights, one foot wearing a modern vivid hot pink allez shoe, elegant hand in a lace glove holding another identical shoe, visual contrast between outdated royal footwear and contemporary size-free design, playful controlled chaos, hyper-saturated complementary colors, direct hard studio flash, sharp shadows, glossy materials, 1990s avant-garde fashion magazine aesthetic, realistic editorial photography, 4:5 vertical, add my logo and my mock up
4)Surreal maximalist footwear fashion editorial for allez shoes, tightly cropped composition of a vintage French carousel horse with glossy mint green paint, golden mane, lilac decorative harness and hand-painted flowers, only the legs of a female model visible, wearing vivid fuchsia tights and identical cherry red contemporary shoes, legs playfully crossed and draped over the horse’s neck in an exaggerated theatrical pose, inspiration from Marie Antoinette’s extravagant royal amusement gardens, kitsch rococo ornamentation, saturated candy colors, shiny plastic and lacquered textures, direct harsh flash, deep shadows, slightly imperfect analog magazine photography, playful absurdity, high-fashion campaign, footwear in sharp focus, vertical 4:5, add my logo and mock up
5)Absurdist Marie Antoinette inspired luxury footwear advertising campaign for allez shoes, an enormous extravagant pastel pink rococo cake with thick buttercream piping, sugar roses and cherries on a gilded antique banquet table, one elegant female leg emerging unexpectedly from the cake, wearing vibrant acid green tights and a glossy cherry red contemporary allez shoe, the shoe as the clear visual focal point, scattered pearls, silver forks, satin ribbons, violet velvet curtains, kitschy decadent Versailles atmosphere, humorous provocative high fashion styling, saturated pink green and red color palette, direct on-camera flash, hard shadows, hyperreal tactile textures, intentionally surreal editorial photography, vertical 4:5, add my logo and mock up

NEW POSTERS

Generated with ChatGPT (OpenAI)

Исходный размер 3258x1448

PROMPTS:
1)Design a vertical 3:4 experimental fashion advertising poster for Allez shoes, inspired by romantic French indie magazines, Marie Antoinette and nostalgic 35 mm film photography. Intimate candid close-up of two young adult women sitting at a small vintage cafe table, wearing soft pink fuzzy knitwear, lace sleeves, pearl rings and delicate pastel accessories. Their hands are resting beside extravagant French pastries, cream cakes, cherries, antique porcelain plates and pink satin ribbons. Only partial bodies and hands visible, unconventional intimate framing, direct flash, visible analog film grain, warm creamy highlights, muted pink and forest green colors, dreamy imperfect photography. Overlay large expressive handwritten ivory calligraphy directly across the photograph reading 'Made to be free', organic imperfect flowing brush lettering, overlapping hands and desserts, romantic hand-drawn heart doodle. Small elegant Allez shoes wordmark at the bottom, refined youthful art direction, authentic printed fashion magazine poster, no mockup, no extra text, no watermark.

2)Create a vertical 3:4 dreamy fashion campaign poster for Allez shoes, inspired by romantic indie graphic design, French rococo femininity and nostalgic film photography. Top-down view of a young adult woman lying in a lush dark green meadow with tiny pink wildflowers, only her extended legs visible, wearing delicate powder blue floral patterned tights and bright cherry red contemporary ballet flats, shoes clearly visible as the hero product. Natural sunlight, nostalgic 35 mm film grain, soft imperfect focus, deep forest green grass contrasting with pastel blue and pink. In the center between the legs, add oversized expressive ornamental lettering reading 'No size, just magic', shaped like flowing blush pink satin ribbon with delicate curling swashes, inspired by 18th century French calligraphy and modern experimental typography. Add a few tiny hand-drawn pink stars and subtle decorative flourishes. Small elegant Allez shoes logo at the bottom. Romantic, whimsical, slightly rebellious, sophisticated indie fashion editorial, authentic printed poster aesthetic, no mockup, no extra text, no watermark.

3)Design a bold experimental vertical 3:4 typography-led fashion poster for Allez shoes, inspired by contemporary indie editorial design, vintage French fashion magazines and Marie Antoinette rococo aesthetics. Warm ivory textured paper background with visible risograph grain, distressed ink and subtle halftone printing imperfections. Oversized expressive hot pink ornamental calligraphy dominates the upper half of the poster, reading 'Too Royal', with dramatic exaggerated swashes, playful curls and small pink floral symbols. Directly underneath, large condensed black high-contrast editorial serif typography reads 'FOR SIZES'. The lower half features a rectangular grainy black-and-white halftone fashion photograph of a young adult woman in a short lace rococo dress sitting on an ornate vintage sofa, legs in white lace tights and contemporary Allez shoes prominently visible, cropped experimental composition. Add a single oversized translucent pink satin bow overlapping one corner of the photograph, tiny decorative star doodles, subtle ornamental border lines and small Allez shoes branding in one corner. Strong editorial hierarchy, sophisticated imperfect vintage print aesthetic, romantic maximalist typography balanced with clean negative space, flat poster artwork, no mockup, no watermark, no unrelated text.

COLORS

Generated with AdobeColor

Исходный размер 1600x2400

TYPOGRAPHY APPLICATIONS

Generated with ChatGPT (OpenAI)

Исходный размер 1086x1448

PROMPT:
Create a sophisticated vertical 3:4 typography specimen poster for the fictional French-inspired fashion footwear brand «Allez shoes», closely following the layout, proportions and vintage editorial aesthetic of the uploaded typography reference.
Present a cohesive two-typeface visual identity system combining:
1. NYGHT SERIF (OFT) — the primary brand typeface. Preserve the authentic characteristics of Nyght Serif: elegant high-contrast editorial serif letterforms, sharp refined serifs, distinctive curves, sophisticated proportions and a romantic contemporary fashion aesthetic. Use it for headlines, uppercase alphabet specimens, numbers and editorial typography.
2. EN CLAIR-INSPIRED CALLIGRAPHY — the secondary decorative typeface. Delicate flowing 18th-century French handwritten script with elongated swashes, graceful loops, thin organic strokes and romantic irregularities. Use it for expressive lettering, handwritten brand messages and lowercase alphabet specimens.
TYPOGRAPHIC COMPOSITION:
TOP SECTION:
A large expressive calligraphic headline reading «Allez shoes» in black, centered on warm ivory textured paper, with elegant elongated swashes. Beneath it, a smaller Nyght Serif subtitle reading «A STUDY IN TYPOGRAPHY».
MIDDLE SECTION:
An elegant typographic presentation of both fonts, featuring the title «Nyght Serif» in its authentic serif letterforms and «En Clair» in delicate handwritten calligraphy. Arrange the two typeface names with generous negative space and sophisticated editorial hierarchy.
BOTTOM SECTION:

PROMPTS:
1)Design an experimental luxury fashion branding composition for Allez shoes featuring long flowing blush pink satin ribbons printed with elegant black French-inspired calligraphy reading «LOVE, ALLEZ» and «MADE TO BE FREE». The ribbons twist, overlap and curl naturally across a warm ivory background, creating an expressive sculptural typography composition. The lettering follows the folds of the fabric while remaining legible. Inspired by Marie Antoinette’s romantic correspondence, French rococo elegance and contemporary indie fashion branding. Minimal editorial still life, soft direct flash, realistic silk texture, delicate shadows, sophisticated pastel palette, no extra objects, no watermark.
2)Create an experimental high-fashion typography campaign for the fictional footwear brand «Allez shoes», directly inspired by the uploaded reference image.
Back view of a young adult female model with extremely long, perfectly straight, silky pastel platinum blonde hair, falling smoothly down her back like a natural canvas. Her face is completely hidden.
Across the entire surface of her hair, create oversized expressive dusty pink handwritten typography reading:
«NO SIZE
JUST
MAGIC»
The lettering is arranged vertically in three large stacked lines, following the natural flow and curvature of the hair. Use romantic, slightly irregular hand-painted calligraphy inspired by Marie Antoinette’s handwritten letters, French rococo typography and contemporary experimental indie graphic design…

3)Design an experimental typographic wrapping paper and editorial poster system for Allez shoes, inspired by French rococo lettering, contemporary indie graphic design and nostalgic fashion magazines. Create a sophisticated repeating typography pattern combining oversized pink ornamental calligraphy reading «Allez», elegant black high-contrast serif words «FREE» and «MAGIC», and tiny decorative italic typography. Dramatic variations in scale, cropped letterforms, overlapping text and asymmetrical composition. Warm ivory paper background, blush pink and raspberry accents, subtle vintage risograph grain, sophisticated negative space, expressive yet cohesive visual rhythm. Show one flat pattern artwork alongside a beautifully folded sheet of printed wrapping paper, no unrelated text, no watermark.

4)Create an experimental mixed-media typography artwork for the fictional fashion footwear brand Allez shoes, directly inspired by the uploaded reference image.
Design a handmade decorative collage on a vibrant bubblegum pink textured background, resembling a collectible Y2K fashion art object with romantic French rococo influences.
The composition features a large vintage playing card placed slightly off-center, with a nostalgic grainy fashion photograph of a young adult woman wearing cherry red Allez shoes, pastel tights and delicate lace accessories.
Across the center of the playing card, place a torn ivory paper strip featuring the oversized black typography:
«TOO ROYAL FOR RULES»
Use Nyght Serif (OFT) for the main statement, with elegant high-contrast italic serif letterforms, inspired by the supplied Allez shoes logo.
Add expressive dusty pink handwritten calligraphy reading «Allez» in an En Clair-inspired script, with romantic elongated swashes and delicate irregular curves.
Surround the central composition with a playful arrangement of tiny pearls, colorful glass beads, pink rhinestones, miniature hearts, translucent stars and a few delicate satin bows. Create a dimensional decorative border using hand-glued beads and small charms.
Combine nostalgic 2000s DIY scrapbook aesthetics, Marie Antoinette extravagance, experimental fashion typography and contemporary indie graphic design.
Color palette: bubblegum pink, blush pink, powder blue, ivory, cherry red and subtle silver accents.
Photography and texture: direct on-camera flash, realistic handmade materials, visible

MERCH

Generated with ChatGPT (OpenAI)

Исходный размер 1122x1402
Мы используем файлы cookies для улучшения работы сайта НИУ ВШЭ и большего удобства его использования. Более подробную...
Показать больше