Aidendice for the Friends of the Non-Aligned programme of loyalty

The concept of «When Your Friend — DAUGH» is based on a printing programme that describes the basic concepts and areas of the loyalty programme «Friends of NAUX»: friends, food, culture, food, sport, museum, theatre, and an associate set of words has been chosen for each activity. It uses the dynamics of letters that represent the diversity of the loyalty program, as well as the metaphor of the letter as a hero.