Rebranding of Flower Supermarket Chain «Flower Row»

The essence of the brand: The language of flowers — flowers instead of words. It speaks directly to feelings and carries a deep meaning, conveying your attitude to a person, helping you to say even things that you do not dare to say. And all you need are a few colors…

Graphic language: Elegance and tenderness in a font that resembles flower petals + modernity, boldness, and grunge of pixel colors.