LCKN store in Moscow
The LCKN store in Moscow reflects the brand’s concept — a fusion of boldness and femininity. Integrated into a beauty salon, it visually stands out as a separate pop-up space.
In the center of the space there is a teardrop-shaped podium and a stainless steel lightbox with a logo, and clothing rails are located along the walls and in the central area.
The main design focus is on the contrast between metallic panels and textured plaster, symbolizing the balance between daring style and elegance.
The gray background references the brand’s slogan, «Not for a grey mouse», emphasizing the vibrancy of the collection, while the pastel pink fitting room softens the overall perception, enhancing the feminine aesthetic.
Architects: Victor Aurov, Nikita Vorontsov Photo: Gleb Sobol
