Campain of the Idle Collection of the Design School
The new capsule capsile collection of the design school is the organic balance of function and aesthetics. It reflects the image of our brand, our ideas, our inspiration. In this campaign, we decided to focus on the game of contrasts between the severity of the brand, the laconic measurement and the brightness of visual solutions. We carefully picked the moods, the aesthetics, and the images.
We are pragmatics and realists. All the items of our collection are clear, comfortable, up-to-date and demandable today and tomorrow. In today’s world, our visual context is often overloaded, so we decided to make our measurement concise: monochrome white and black-colored white and black-collar T-shirts. And the bright visual image and the coloured images have perfectly shaded the simplicity and directness of our design decisions.
