
A 110×80 cm campaign rug-poster with augmented reality, raising awareness about gender inequality in Russian society.

If you are looking at this rug, you have the privilege of looking at it now, while someone else does not.

The world depicted on the rug is a utopia, where equality between all living beings reigns.

The rug is made of coat cloth embroidered with mouliné thread and screen-printed.
AR — if you point your phone camera at the rug, you can see several versions of what is happening while we are looking at the rug. The augmented reality is done with Unity software.
All around the carpet are facts that prove how real the scale of gender inequality in Russia is.