Main variables. Joint screening of Samokat and the School of Design
On April 24, TAU held a joint fashion show by Samokat and the School of Design, «Main variables», on various urban transformations and the importance of preserving one’s own identity.
The metaphor for the identics was based on a trapper with restrictive tapes and signs located at the site of the construction work. In this way, in a fashion, the intersection of urban themes and transformations is encrypted. Pattern segments become modules that can be assembled and interact with each other in different variations. One of the tasks was also to create a comfortable interaction between the guests and the event even before it was launched. The large media screens on the TAU itself and the surrounding area allowed the identifier to be scaled over the walls of the site and to make the chart elements a navigation for visiting guests.
Project Manager: Ivan Svirin Creative Director: Catherine Pavelco General Producer: Tay Tarabrin Aidenica: Maria Gusareva, Timothy Timofeu Mouse-Design: Maria Kulagina Video-formation: Sarkisyan, Vadim Bulgakov, Marta Kamina, Dmitry Chistyakov
