Packing of cold Ingush drinks Shan
Ingus cold drinks that give taste to local colorite and freshness in every throat. «Shan» means «ice» and reflects the idea of freshness and naturality. Only natural ingredients — ripe fruit, fragrant herbs, and clean spring water — are used in drinks. Real and refreshing combinations of tastes that come from the heart of the Caucasus.
The packaging is inspired by the unique ornaments of Ingush carpets, which are an important part of Ingushetia’s cultural heritage. An ornament with plant elements symbolizing freshness and naturality was used for cold tea. Ornaments depicting the motion of the sun have been selected for coffee, emphasizing its waking properties and warm energy. For lemonade, we chose an ornament with elements symbolizing the current of the water.
The font solution in the brand packaging design was largely inspired by the newspapers and the printing of old Ingush publications, which were previously published in Latin.
One creative option to advance our product is to use the image of a rock with drinks that highlights the beauty of the mountains of Ingushetia. This concept represents the relationship of our brand to the nature and cultural heritage of the region.