Caffeine Network Ideas GLITCH COFFEE
Glitch is a network of caffeine for a new generation. They create a menu in which each position allows you to go beyond the usual, try something unusual, and enjoy a quality drink. It’s not just coffee, it’s a new experience.
During the research phase, an in-depth analysis of the audience and the competitive landscape was carried out, identifying patterns of perception and key drivers of engagement. The focus was placed at points of emotional contact and visual codes that resonate with the audience. Big Idea was born from this analyst: Glitch is not just a name for a coffee shop, but an entire ecosystem from another planet, a living world with its laws, dynamics, and friends. It becomes a center of attraction, a guide to a unique visual and emotional experience that distinguishes the brand from everyone else. That’s what started the idea of creating a lead character named Glitch and his friends.
Packaging
Coffee holder
Cupcakes
Coffee products (milk coffee)
Food containers
Sabrap
Merch.
T-shirts
Chopper.
Pines for Cross
Actors' pens
Pipe clips
Stickers
Advertisement
Bunners
2 types of signs
Advertisement in Yandex browser
An example of the interaction of characters in social media
Products
As part of the promo campaign, an artist ' s page in Yandex Music can be created and regularly published with fresh tracks, kits or remixes, supporting the coffee shop atmosphere through music.
As an example of a company’s promo, brand background has been introduced into the music app (Spotify) to create a unique visual experience that makes interaction with content more emotionally rich.
Rear background for Spotify application
Special playlists were created at Spotti and Yandex Music, which transmit the atmosphere of the Glitch coffee shop through sound. The tracks are carefully adapted to the mood of space, combining the energy of electronic music with the living Latin American rhythms.
As part of the interactor, special table stickers have been created that revive the character and add game mechanics to the coffee shop space. On stickers, he can steal food from visitors, creating funny moments and involving guests in the visual story of the brand.
Table stickers
