

The MGU Zoological Museum is one of the oldest zoological museums, with a collection of over 10 million copies. About 150,000 people visit the museum each year. As part of the concept of rebranding, the target audience was re-defined, with pupils from grades 7 to 11, and potential candidates for bio-academics from the MGU.


The visual brand language is designed to demonstrate the relevance of an academic and technological approach to zoology that allows for a better understanding of the design of nature.
