Пиццерия  «Leone Pizza» глазами AI

За основу был взят проект третьего курса третьего модуля: редизайн пиццерии «LEONE PIZZA»

https://portfolio.hse.ru/project/221028#221028_5290362

Изначально бренд основывался на эстетике эпохи Возрождения, подчеркивая связь с искусством и традициями. Основной акцент делался на ремесленный подход к приготовлению пиццы из высококачественных итальянских ингредиентов.

Однако для привлечения молодой аудитории я решила интегрировать элементы поп-арта, сохранив связь с искусством.

Исходя из устаревшего логотипа я написала промпт в Midjourney:

/imagine prompt: https://s.mj.run/7mzAR3T4pNQ A vibrant and bold logo for 'Leone Pizza' in pop-art style. The text 'Leone Pizza' is written in a comic-inspired font with a 3D effect and dotted halftone patterns, surrounded by a dynamic, energetic layout. The overall design is playful, modern, and eye-catching, with clean outlines and a cheerful aesthetic.

К логотипу я подобрала шрифты на сайте WhatTheFont Font Finder:

С помощью Adobe Color была составлена цветовая палитра:

Основываясь на логотипе, я сперва попробовала запросить изображения печатных носителей, чтоб понять, как будут вписываться текст и цвета. Сперва начала вводить промпт в Midjourney:

/imagine prompt: https://s.mj.run/QOZnXsqLjGY generate a layout of printed materials (paper, envelope, business cards) on a white background for the LEONE PIZZA pizzeria brand in pop art style using red, yellow, black and white colors

Кроме того я попробовала поэкспериментировать в DALL·E 3, применив такой же промпт.

И, напоследок, я запросила у Leonardo.Ai составить описание предыдущих вариантов дизайна листовок, чтоб потом по нему создать еще новое изображение, которое, как по мне, получилось в итоге самым удачным:

Image features a layout of printed materials, including a paper menu, envelope, and business card, showcasing the Leone Pizza pizzeria brand in a pop art style. The typography is set against a white background, with bold and vibrant red, yellow, black, and white colors. The logo’s dynamic, comic book-like font with a three-dimensional effect takes center stage, with 'Leone' in red with a yellow outline and 'Pizza' in yellow with a red outline, both words having a black shadow to enhance the 3D appearance. Red dots are scattered throughout the design, adding a playful and energetic feel to the overall layout.

Я начала с полиграфических носителей, чтоб потом было легче придумывать остальные носители. Так и продолжила дальше работать в Leonardo.Ai.

Чтобы получить носители в той стилистике, которые мне нужны, я запросила у данной нейросети составить описания первоначальных вариантов носителей, чтоб потом исходя из них создать свои промпты.

Созданный промпт для старого дизайна сумки:

Image features a large messenger bag with a bold and eye-catching design. The backpack prominently displays the text 'Leone Pizza' in large, white, sans-serif letters that are vertically aligned on the left side. In the center, there is a circular graphic with a yellow background, showcasing a black and white image of a person holding a pepperoni pizza. The person has short, dark hair and a neutral expression. To the right of the person, there is a red rectangular label with white text that reads 'MUNCH & LEARN'. The overall design is modern and visually striking, with a focus on the pizza theme. The backpack is worn by an individual in a light gray hoodie, and the background is a blurred urban street scene, emphasizing the delivery context.

Итоговый промпт:

Image features a mockup of a large messenger bag for the Leone Pizza pizzeria, set against a vibrant street background. The bag’s main compartment is white, with the Leone Pizza logo prominently displayed in a dynamic, comic book-like font with a 3D effect. 'Leone' is in bold red with a yellow outline, and 'Pizza' is in bright yellow with a red outline, both with a black shadow to enhance the 3D appearance. Red dots and bold, black outlines add a playful and energetic feel to the design. The bag’s straps and accents incorporate red, yellow, and black colors, blending seamlessly with the street background. The overall design exudes a fun, pop art aesthetic.

Созданный промпт для старого дизайна фартука:

Image features a close-up of a person wearing a red apron with a bold, modern design. The apron prominently displays a circular graphic in the center, featuring a humorous depiction of the Mona Lisa holding a slice of pizza. The Mona Lisa image is in grayscale, while the pizza slice is in vibrant colors, emphasizing the contrast. Surrounding the circular graphic, the apron has large, white, uppercase text that reads 'LEONARDO PIZZA' in a repeating pattern. The person wearing the apron is dressed in a white shirt, and only the torso is visible, with no facial features shown. The overall style is playful and contemporary, combining classic art with modern pop culture elements.

Итоговый промпт:

A close-up of a person wearing a vibrant red apron with a bold, playful pop art design. The apron prominently displays a circular graphic in the center, featuring a black and white image of the Mona Lisa holding a slice of pizza. The background of the graphic is bright yellow, creating a striking contrast. The logo, in a dynamic, comic book-like font with a three-dimensional effect, takes center stage, with 'Leone' in red with a yellow outline and 'Pizza' in yellow with a red outline, both words having a black shadow to enhance the 3D appearance. Red dots are scattered throughout the design, adding a playful and energetic feel to the overall layout. The person is wearing a white shirt underneath the apron, and the overall composition is vibrant, humorous, and eye-catching, combining classic art with contemporary food culture.

Созданный промпт для старого дизайна стаканчиков:

Image is a high-resolution, close-up photograph featuring a hand holding a brown paper carrier with a die-cut handle against a blurred urban background. The carrier is made of brown kraft paper with a die-cut handle, and prominently displays the text 'LEONE PIZZA' in large, white, sans-serif font, with smaller text in Cyrillic below. The carrier holds two cups, one red and one yellow, each adorned with the repeating word 'PIZZA' in contrasting colors. The hand holding the carrier is light-skinned, with neatly trimmed nails. The background is softly focused, suggesting a street scene with buildings, but details are indistinct.

Итоговый промпт:

A high-resolution photograph featuring a hand holding a brown paper carrier with a die-cut handle, transformed in a pop art style with bold and vibrant red, yellow, black, and white colors. The carrier prominently displays the text 'LEONE PIZZA' in a dynamic, comic book-like font with a three-dimensional effect, taking center stage. 'Leone' is in red with a yellow outline, and 'Pizza' is in yellow with a red outline, both words having a black shadow to enhance the 3D appearance. Red dots are scattered throughout the design, adding a playful and energetic feel. Inside the carrier, two takeaway cups are visible, one with a red base and the other with a yellow base, both covered in a repeating pattern of the word 'PIZZA' in bold, uppercase letters, matching the color of their respective bases. The hand holding the carrier is light-skinned, and the focus is sharp on the carrier and cups, with the background intentionally out of focus to emphasize the subject.

Промпт для старого дизайна:

Mockup of pizza boxes with a modern, artistic design. The left box is predominantly yellow with red text, displaying the words 'Pizza Leone' repeatedly in a bold, sans-serif font. A circular cutout in the center shows an image of a person holding a slice of pizza, with the text 'Bon Appetit! ' in red. The right box is primarily red with white text, also repeating 'Pizza Leone' in the same font. It has a similar circular cutout featuring an image of a famous painting holding a slice of pizza, with the same 'Bon Appetit! ' text. The boxes are placed on a light beige surface, and the right box is slightly open, revealing a slice of pizza inside. The overall design is vibrant and playful, combining classic art with contemporary typography.

Итоговый промпт:

Mockup of pizza boxes with a modern, pop art design. The left box features the Leone Pizza logo in bold, dynamic font with a 3D appearance, where 'Leone' is in red with a yellow outline and 'Pizza' is in yellow with a red outline, both words with a black shadow. Red dots are scattered throughout the design, adding a playful and energetic feel. The background of the box is predominantly yellow with white text. A circular cutout shows an image of a person holding a slice of pizza, with the text 'Bon Appetit! ' in red. The right box is primarily red with yellow text, featuring the same logo design. It has a similar circular cutout with an image of a famous painting holding a slice of pizza, and the same 'Bon Appetit! ' text. The boxes are placed on a light beige surface.

Промпт для старого дизайна постера:

Image features a large, vertical, outdoor advertisement billboard situated in an urban environment with modern buildings and trees in the background. The billboard displays a vibrant and artistic pizza advertisement. The design includes a yellow background with repeated white text 'one pizza' in a bold, sans-serif font. Central to the design is an artistic depiction reminiscent of Michelangelo’s 'Creation of Adam, ' with two hands reaching towards each other. One hand is dropping pepperoni slices onto a large, detailed pizza. The top of the billboard features a red circular logo with white text 'Leone Pizza' in a stylized font. Below the pizza image, there is a bold red text in Russian, 'Pizza as a work of art created with love! '. The overall layout is eye-catching and creatively combines art with advertising.

Итоговый промпт:

Mockup of large, vertical outdoor advertisement poster displayed on a city street. The ad is designed in a pop art style with bold and vibrant red, yellow, black, and white colors. The logo takes center stage, with 'Leone' in red with a yellow outline and 'Pizza' in yellow with a red outline, both words having a black shadow to enhance the 3D appearance. A prominent image of a pizza with pepperoni slices is positioned below the logo, surrounded by red dots scattered throughout the design, adding a playful and energetic feel to the overall layout. The background is a bright yellow, and the text 'Pizza as a work of art created with love! ', styled in a bold, red font, is placed at the bottom.

Промпт:

Mockup of large, vertical outdoor advertisement poster displayed on a city street for pizzeria Leone Pizza in a pop art style with bold and vibrant red, yellow, black, and white colors. The logo’s dynamic, comic book-like font with a three-dimensional effect takes center stage, with 'Leone' in red with a yellow outline and 'Pizza' in yellow with a red outline, both words having a black shadow to enhance the 3D appearance. Above the pizza, there is an artistic depiction of two hands reaching towards each other, reminiscent of Michelangelo’s 'The Creation of Adam, ' with one hand dropping slices onto the pizza. Below the pizza, a block of text, styled in a bold, red font, translates to 'Pizza as a work of art created with love! '

Промпт:

A mockup of large, vertical outdoor poster displayed on a city street. The ad is designed in a modern, eye-catching style with a bright yellow background. Instead of a pizza with pepperoni slices, a black and white image of the Mona Lisa holding a slice of pizza takes center stage. The logo 'Leone Pizza' is displayed prominently in a dynamic, comic book-like font with a three-dimensional effect, featuring 'Leone' in red with a yellow outline and 'Pizza' in yellow with a red outline, both words having a black shadow to enhance the 3D appearance. Red dots are scattered throughout the design, adding a playful and energetic feel to the overall layout. The modern urban environment with glass buildings and trees remains as the backdrop.

Для генерации здания пиццерии я снова использовала Leonardo Ai. Найдя подходящий референс местности, Leonardo Ai составил по нему описание:

Image depicts a nighttime scene of a restaurant with a rustic architectural style. The building features a warm, earthy color palette with a prominent wooden pergola extending over the entrance. The facade is adorned with a large, illuminated sign reading 'THE PIZZA PLACE' in bold, white capital letters, with a stylized pizza slice icon replacing the letter 'A' in 'PIZZA'. The sign is mounted on a flat, rectangular section of the building’s roof. Large windows line the front, allowing a glimpse of the interior, which appears warmly lit. Potted plants with vibrant flowers are placed along the railing of the outdoor seating area, adding a touch of greenery. The sky above is clear and starry, enhancing the cozy and inviting atmosphere of the establishment.

Далее отредактировала prompt:

Image depicts a nighttime scene of a restaurant with a rustic architectural style, revamped with a pop art twist. The building features a bold and vibrant color scheme, dominated by red, yellow, black, and white. A dynamic, 3D-effect logo takes center stage above the entrance, with 'Leone' in red with a yellow outline and 'Pizza' in yellow with a red outline, both words having a black shadow. Red dots scatter throughout the facade, adding a playful and energetic feel. The prominent wooden pergola remains, now adorned with red and yellow accents. Large windows line the front, offering a glimpse of the warmly lit interior. Potted plants with vibrant flowers still line the outdoor seating area, but now feature bold, graphic patterns. The clear, starry sky above enhances the lively atmosphere of the revamped Leone Pizza establishment.

Также я попробовала создать в Midjourney:

https://s.mj.run/8leGdavK1VU Image depicts a nighttime scene of a pizzeria «Leone Pizza» with a rustic architectural style, revamped with a pop art twist. The building features a bold and vibrant color scheme, dominated by red, yellow, black, and white. A dynamic, 3D-effect logo takes center stage above the entrance, with 'Leone' in red with a yellow outline and 'Pizza' in yellow with a red outline, both words having a black shadow. Red dots scatter throughout the facade, adding a playful and energetic feel. The prominent wooden pergola remains, now adorned with red and yellow accents. Large windows line the front, offering a glimpse of the warmly lit interior. Potted plants with vibrant flowers still line the outdoor seating area, but now feature bold, graphic patterns. The clear, starry sky above enhances the lively atmosphere of the revamped Leone Pizza establishment.

1. Midjourney
2. Leonardo.Ai
3. DALL·E 3
4. WhatTheFont Font Finder
5. Adobe Color