HSE Third Mission Implementation Report/2021
The Design Laboratory has developed the design and layout of the HSE report ‘Third mission 2021’. The previous report 'Third Mission 2020’ was as well prepared by the Design Laboratory. It became the first report on the implementation of the social mission issued by a Russian higher educational institution.
The report is intended to reflect the extent of the integration of the sustained development principles into the HSE activities through the collaboration with business, state, NGOs and local communities. One of its aims is to show using the HSE experience how the implementation of the sustainable development goals (SDGs) assist the universities to orient and build their activities exerting a strong social, economic and ecological impact on the civil society, state, world and an individual.
17 SDGs are the 17 activities directions that implement the HSE potential as a responsible university involved not only into local/state, but also a global agenda and bringing up conscious active individuals.
The visual code of the report is made in the magazine layout style: the large typographics and strong verbal ‘entrances’ into each book section were used. The two-page opening typographics with the traditional color-coding taken from the UN SDGs system was another design solution.
The designers intentionally used the accidental font with sharp and flexible character PP Right Gothic developed by the Canadian Fonts Studio Pangram Pangram that allowed the team developing the report’s concept and design for free.
HSE Art & Design School students also took part in the working process. The scenario, the plot and the visualization of the two-page opening image photos that open the pool of the project topics in each section were developed by the student Andrey Valmus under the curation of Pavel Samokhvalov. The students of the ‘Book Art’ profile introduced the color-coding into the SGDs heading system that brought the bright view to the report’s section. The student Alina Umirova drew the pictograms for each part of the report.
The book cover that has incorporated all the report’s topics became something more than simply a design element. Its functional solution is the result of the value of saving the resources: it protects the report’s design format and can be used again as a poster — it could be unfolded and put on the wall.
