Бренд «THE SIBERIA» глазами ИИ
Данная работа демонстрирует один из возможных способов применения искусственного интеллекта для ребрендинга и трансформации уже существующей айдентики. В качестве исходного материала был выбран проект 3 курса 4 модуля — брендинг для лавки сибирских сладостей «THE SIBERIA».
Исходный проект
Лавка сибирских сладостей «THE SIBERIA» — это место, где можно познакомиться с уникальными дарами Сибири и приобрести натуральную продукцию от местных мастеров. Здесь можно купить не только сладости, но и продукты для здоровья: травяные чаи и сборы, кедровую живицу, масла и др.
Ссылка на исходный проект: https://portfolio.hse.ru/Project/215554#215554_5092659
Логотип
Prompt: create a minimalistic logo for the Siberian sweets shop «THE SIBERIA», a grotesque bold font and a vector minimalistic strawberry icon to the left of the text, black and white colors
Нейросеть: https://leonardo.ai/
Цветовая палитра
Нейросеть: https://color.adobe.com
Шрифт
Нейросеть: https://www.myfonts.com/pages/whatthefont
Фирменный стиль
Prompt: A business card, an envelope, a pen, paper for «THE SIBERIA» store. Black and white colors. Corporate identity with simple minimalistic vector icons in the form of snowflake, fir tree, strawberry, mountain and flower
Нейросеть: https://leonardo.ai/
Prompt: A business card for «THE SIBERIA» store. Black and white colors. The business card is complemented by simple minimalistic vector pictograms in the form of snowflake, fir tree, strawberry and mountain. The business card lies on a piece of wood on a black background
Нейросеть: https://leonardo.ai/
Плакаты
1. Prompt: An advertising poster for the Siberian sweets, tea and honey store «THE SIBERIA». The store’s corporate identity is based on simple minimalistic icons in the form of snowflakes, fir trees, flowers and mountains. Black and white colors. The poster is hanging on the street of the winter city. Нейросеть: https://app.leonardo.ai/ 2. Prompt: An advertising poster for the Siberian sweets, tea and honey store «THE SIBERIA». The store’s corporate identity is based on simple minimalistic icons in the form of snowflakes, fir trees, flowers and mountains. Black and white colors. The poster is hanging on the street of the winter city. Нейросеть: https://ideogram.ai/ 3. Prompt: An advertising poster for the Siberian sweets, tea and honey store «THE SIBERIA». Black and white colors, simple minimalistic style. The poster is hanging on the street of the winter city. The poster is hanging on a wooden background. Нейросеть: https://ideogram.ai/
Продукция
Prompt: 3d rendering of honey packaging for the Siberian products store «THE SIBERIA». The corporate identity is based on minimalistic vector icons in the form of snowflakes, flowers, strawberries. Black and white colors. Honey in a transparent jar with a label. Atmospheric background with a wooden table.
Нейросеть: https://ideogram.ai/
Упаковка для мёда
Prompt: 3d rendering of tea packaging for the Siberian products store «THE SIBERIA». The corporate identity is based on minimalistic vector icons in the form of snowflakes, flowers, strawberries. Black and white colors.
Нейросеть: https://app.leonardo.ai/
Упаковка для сибирского чая
Prompt: 3d rendering of round tea packaging in the form of a white snowball for the Siberian products store «THE SIBERIA». The corporate identity is based on minimalistic vector icons in the form of snowflakes, flowers, strawberries. Black and white colors. Round white package in the form of a snowball with a label. Atmospheric background with a wooden table
Нейросеть: https://ideogram.ai/
Упаковка подарочного чая
Prompt: 3d rendering of a transparent package of herbal preparations for the Siberian products store «THE SIBERIA». The corporate identity is based on minimalistic vector icons in the form of snowflakes, flowers, strawberries. Black and white colors. Packaging of a transparent bag with herbs and a label.
Нейросеть: https://app.leonardo.ai/
Упаковка для травяных сборов и дикоросов
Пространство
1. Prompt: Entrance to the Siberian sweets store «THE SIBERIA». Spectacular design of the entrance in a minimalistic style, decorated with pieces of wood of different sizes and fir branches. The name of the store is highlighted. Нейросеть: https://app.leonardo.ai/ 2. Prompt: The interior for the Siberian sweets store «THE SIBERIA». Minimalistic modern design, loft style, Siberian style. Decorations in the form of a growing spruce and coniferous branches. The shelves are made of log cabins of different sizes. The store’s products are presented on the shelves: tea, honey, herbal preparations, sweets. Нейросеть: https://app.leonardo.ai/ 3. Prompt: The interior for the Siberian sweets store «THE SIBERIA». Minimalistic spectacular modern design, loft style, Siberian style. Decorations in the form of a growing spruce and coniferous branches. The shelves are made of pieces of wood of different sizes. The store’s products are presented on the shelves: tea, honey, herbal preparations, sweets. The chairs in the store are in the form of wooden stumps. Нейросеть: https://app.leonardo.ai/
Вход в лавку сибирских сладостей «THE SIBERIA»
Интерьер магазина
Интерьер магазина
Мерч
1. Prompt: The tote bag for «THE SIBERIA» store. The corporate identity is based on minimalistic vector icons in the form of snowflakes, flowers, mountains. Black and white colors. A black tote bag is lying on the snow. Нейросеть: https://ideogram.ai/ 2. Prompt: The tote bag for «THE SIBERIA» store. The corporate identity is based on minimalistic vector icons in the form of snowflakes, flowers, mountains. Black and white colors. A black tote bag is lying on the snow. Нейросеть: https://leonardo.ai/
Шопперы
Prompt: A variation of stickers for THE SIBERIA store. The corporate identity is based on minimalistic vector icons in the form of snowflakes, flowers, mountains, strawberries. Black and white colors. The stickers are glued to the MacBook.
Нейросеть: https://ideogram.ai/
Набор стикеров
Prompt: Socks for «THE SIBERIA» store. Black and white colors. The socks have a pattern of simple minimalistic icons in the form of snowflakes, mountains, flowers, cones.
Нейросеть: https://ideogram.ai/
Носки для бренда «THE SIBERIA»
