TENIATRE, a Brand of Home Shadow Theatres
With its variety of sets and tools, the shadow theatre will help have fun, set the right atmosphere, get closer to your family, and may become an unusual gift for your loved ones. The shadow theatre is an art that originated in ancient times and has come a long way. It has undergone a lot of changes and was reinterpreted by many people and cultures. However, nowadays people have forgotten about its existence and potential. Shadow is a free resource that is accessible for both children and adults. It can take any scale and shape anywhere anytime. A shadow is a common entity which can turn into unimaginable things.
The project aims to reincarnate and revive the shadow theatre both at home and on city streets. Today, the shadow theatre is perceived as an extremely complicated and old-fashioned entertainment. The project reveals the shadow theatre’s potential, introducing it to homes and urban environment, creating a new way of entertainment and communication for both home and city spaces.
This project will design a brand for a new generation of shadow theatres that rethinks traditions and engages new technologies in its products and advertising. The shadow theatre will be reinvented for contemporaneity and become a new urban ritual.
The project includes designs and layouts as well as several versions of sets, characters and styles.
The sets are accompanied by branded items that will make theatrical shows more entertaining and easier to make.
Interior decor elements, posters and three versions of corporate identity have been designed for the logo, the sets and the posters. The project also includes options for advertising the shadow theatre on storefronts, on houses and other elements of the urban space.
