Данный проект представляет, как AI визуализирует уже придуманный бренд, но по-своему. Я сделала новую айдентику бренда удодовой косметики, используя для этого нейросетевые инструменты.
Описание оригинального проекта: Мы всё время устаём. На работе, на учёбе или сидя дома с детьми. Благодаря успокаивающей продукции бренда ibo для тела и дома, можно успокоить тело и разум, не затрачивая абсолютно никакой энергии. ibo подарит вам внутренних опоруи подарить уверенность и силы для новых достижений.
ссылка на старый проект: https://portfolio.hse.ru/Project/196021
В проекте использовалась нейросеть Ideogram AI. А также такие сайты как Adobe Color, WhatFontIs.
Исходный проект
Константы стиля
Логотип я хотела сделать минималистичным, плавным, без значков. В дальнейшем он наносился на товары при помощи Photoshop.
/ A minimalist logo design for the IBO skincare brand. The logo consists of the text «IBO» in a modern, bold font.
С помощью Adobe Color я составила подходящую цветовую палитру, загрузив для этого изображение уже сгенерированных продуктов на сайт Adobe Color. После этого я перешла к этапу генерации остальных носителей фирменного стиля и изображений товаров.
При помощи сайта WhatFontIs я определила дополнительный шрифт, который используется на носителях.
Базовые носители
/ A 3D render of a mockup of printed materials for the IBO cosmetic brand. There’s a paper with the text «IBO Cosmetics». There’s an envelope with the text «IBO Cosmetics». There are business cards with the text «IBO Cosmetics». All the materials have a minimalist design and use soft colors. On some elements, there is a nature-inspired illustration. A product is placed on a wooden tray. The background is a textured beige wall. The entire setup is placed on a flat surface, possibly a table or countertop. All the elements are in mute green, pink, and peach, with white text written in the Zasline font.
/ A 3D render of a collection of tonic, mist and remover for face. On the bootle must be little and minimalist illustration of plants and flowers. The bottles are pink, green, and a muted shade of peach.Product is placed on a wooden tray. The background is a textured beige wall. The entire setup is placed on a flat surface, possibly a table or countertop.
/ A photo of a dark green pouch or bag with a zipper. The zipper is open, revealing a darker lining inside. The bag has a white label without text. On the pouch is a little white minimalistic flower. The product is placed on a wooden tray. The background is a textured light beige wall. The entire setup is placed on a flat surface, possibly a table or countertop.
/ A 3D render of a collection of three cylindrical candles. The candles are pink, green, and a muted shade of peach. Each candle is placed on a wooden tray. The pink candle is at the top, the green candle is in the middle, and the peach candle is at the bottom. The background is a textured beige wall. The entire setup is placed on a flat surface, possibly a table or countertop.
/ A 3D render of a jar for the face cream. The jar is green and with little illustration of white plants. The jar is placed on a wooden tray. The background is a textured beige wall. The entire setup is placed on a flat surface, possibly a table or countertop.
/ A 3D render of a collection of three packs of sheet mask face pack with a minimalist design. There is a white illustration of flowers on each pack. The packs are green, pink, and a muted shade of peach. The background is a textured beige wall. The entire setup is placed on a flat surface, possibly a table or countertop.
/ A photo of a 3D render of three tall perfume bottles in light pink, green, and a light muted shade of peach. Each bottle is placed on a wooden tray. The bottles are mate and have a minimalistic illustration of white plants and flowers on them. The background is a textured beige wall. The entire setup is placed on a flat surface, possibly a table or countertop.
/ A photo of a 3D render of a shopping bag for the cosmetic products brand. The bag is green and has a minimalistic white illustration of plants on it. The bag is placed on a wooden tray. The background is a textured beige wall. The entire setup is placed on a flat surface, possibly a table or countertop.
